Our manifesto
An ode to the beauty of the gesture
Founded in 2020, memòri seeks to revive and reanimate the collective memory. memòri is a studio that questions and preserves artisanal practices and customs by interconnecting, transmitting and passing on unique craft disciplines. It is an ode to the remarkable traditions and craftsmanship that are deeply rooted within the Mediterranean basin. At the border between the edition of objects in small quantities, the exploration continues around a selection of 20th-century objects and furniture, favouring the unique and unusual with a focus on anonymity.
Today, these memories have grown increasingly frail, yet their fragility doesn’t consign them to a frozen past. Rather, they carry with them the remnants of diverse identities. In a world dominated by throw-away culture, consumerism and standardisation, how can we shine a light on the arts, socially and environmentally conscious practices, and traditions of savoir-faire that are too often lost or forgotten?
memòri is a small-scale artisanal studio who’s sole aim is to integrate a sustainable approach in limited manufacturing and production lines. Each piece that the studio breathes life into is done in an environmentally and socially positive way. memòri creates timeless pieces; each embodying memories and traditions whilst only ever using natural raw materials, natural dyes and antique fabrics. All clothing pieces are made in Marseille, France, where the studio works in close collaboration with small sewing ateliers. Some of the objects and furniture pieces are made by the craftswomen in Morocco, with others being assembled in the memòri studio itself.
memòri honours textile techniques such as piqué, « Boutis » and « piqué de Marseille » from French Provence, ancient rural modelled pottery from the women of the Moroccan Rif mountains, where pieces are fired at low temperatures on an open fire for over twelve hours, as well as natural vegetable dyeing techniques, handweaving and handspinning from the female weavers masters in the Moroccan Anti-Atlas.
Since 2017, memòri has been involved with the female Moroccan artisans through memòri lab, a not-for-profit that is committed to spreading the word of artisanal savoir-faire practices through sustainable cultural and social actions.
To book your appointment to visit to our showroom at 23 rue d'Isoard, 13001 Marseille, France, please email hello@memori.studio