For the new “Santons Charmants” campaign of Sessùn, we did their set design in connection with our quest and showcasing of Provençal savoir-faire.
We took our inspiration from the “Metafore” photo series from 1972-1979 by Ettore Sottsass. The series was taken at a time when Sottsass, fascinated by the desert, was travelling in Spain and the Pyrenees. His “metaphors” are ephemeral constructions that he created in the landscape, like Land Art. These temporary structures were made of cheap, fragile elements: bits of string, wood, ribbons, leaves, stones, pieces of clothing… For the set, we built structures made of reeds (cannes de Provence) collected locally.
Photography : Charlotte Lapalus